DOD Recruiting Database
The DOD's "Joint Advertising and Market Research" combines student information, Social Security Numbers (SSN), and information from state motor vehicle repositories into a mega database housed at a private direct marketing firm. The information will be provided to the Services to assist them in their direct marketing recruiting efforts.
|
|
Military recruiting at schools under fire
Susan Fitzgerald doesn't want military recruiters contacting her two teenage daughters. But she wants the teens to hear about college scholarships and job opportunities from other organizations. The Sequoia Union High School District is making it difficult for the San Carlos mother to have it both ways. |
Signs of Desperation as Army Targets High School Dropouts
Army recruiters now have a wider pool to find future soldiers in. The Army is reaching out to a slice of America’s youth long ineligible to serve: non-high school graduates who don’t have a General Equivalency Diploma.
| |
Recruit ads urge parents to let kids go--into Army
A new series of television ads aims to get parents to "Help them find their strength" and not stand in the way of their children signing up. Leo Burnett USA, which began advertising for the Army in 2000, is operating on two temporary contracts this year totaling about $350 million. The amount spent to buy airtime is proprietary information, said Eaton.
|
War is not a video game
Most Americans will tell you that they believe in honest, truthful, straightforward, ethical behavior. So here's a question: Should people who are being recruited into the armed forces be told the truth about the risks they are likely to face if they agree to sign up and put on a uniform?
| |
Veterans group denied access to schools
William Hines wants the same access to high school students as military recruiters. The 74-year-old Korean War veteran wants to sit with the teens and tell them the other side of Uncle Sam's story, the one he says crisp-uniformed recruiters don't usually talk about.
|
Military in Yonkers school has some wary
On quick visits to the Yonkers schools, recruiters typically arrive at lunchtime and talk to students in the cafeteria or in a classroom, according to Army Capt. Che Arosemena. "Our recruiters have very little trouble going into the (Yonkers) schools and talking about the Army," said Arosemena, adding that recruiters like to visit schools weekly.
| |
Schools let teens block recruiters
Section 9528 requires schools to provide information about students to military recruiters, unless parents specifically opt out of the program. "After the most recent round of notices, Montclair reports that 92 percent of parents asked the schools not to give their children's contact information to the military."
|
Who's Next?
Recruiters are told to dig in deep at their assigned high schools, to offer their services as assistant coaches, to "offer to be a chaperon [sic] or escort for homecoming activities and coronations," to "Deliver donuts and coffee for the faculty once a month," to participate visibly in Hispanic Heritage and Black History Month activities, to "get involved with local Boy Scout troops," to "offer to be a timekeeper at football games," to "serve as test proctors," to "eat lunch in the school cafeteria several times each month" and to "always remember secretary's week with a card or flowers."
| |
Military recruiters seek access to student lists before families have chance to opt-out
Facing pressure to recruit young volunteers during wartime, U.S. military recruiters have been increasing their efforts to identify potential recruits in Fairfax County high schools. Over the past three months, recruiters have sought student names, addresses and phone numbers at the county's 25 high schools — before families have been given the opportunity to remove their student's name from the recruiting list.
|
Bush gives pep talk to disaster-hit Scout jamboree
The president twice postponed his visit to the Scout gathering, which at times had the air of a U.S. Army recruitment drive. Men in black "Army" T-shirts coached young boys to chant "OO-rah" like soldiers. A giant "ARMY" hot-air balloon bobbed overhead. Bush said the Boy Scouts "understand that freedom must be defended," and touted what he called the "armies of liberation." The Army has fallen behind its recruiting goals amid the Iraq war. |
|
<< Start < Prev 1 2 3 4 5 6 7 Next > End >>
|
| Results 23 - 33 of 69 |
